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Bing will not show ads for pay day loans, after determining so it does not want to advertise predatory financing techniques which can be damaging to customers. “Research has shown why these loans can lead to unaffordable re payment and high standard prices for users so we is going to be upgrading our policies globally to mirror that,” Bing’s item policy manager, David Graff, writes in a article.

The ban switches into impact month that is next

Pay day loans are little, short-term loans — typically due on an individual’s next payday — that are included with extremely high rates of interest if they’ren’t straight away reimbursed. This may quickly push an individual further into financial obligation, and that’s why this kind of loan is widely criticized.

As Georgetown’s focus on Privacy & tech, which worked with Bing on establishing this new policy, notes in a statement, “Payday lenders profit from people’s weaknesses — specially poor people and folks of color.